Browsing All posts tagged under »advertising«

What Can Dance Companies Learn from SYTYCD Advertising and PR?

June 17, 2011


This Tuesday, So You Think You Can Dance (SYTYCD)  held an event on Sunset Boulevard in Los Angeles, Calfornia featuring a promotional billboard full of live dancers and a DJ. The event also featured judges Nigel Lythgoe and Mary Murphy, who spoke to the press about the 2011 season of SYTYCD. Although the event was […]

Pilobolus Dance in Mainstream Advertising

June 1, 2011


Shadow art is not the only thing that Pilobolus Dance Company does well, but their work with this form has gained them a lot of attention within mainstream media. The unique company has had their work showcased on popular talk shows, on TED talks, and even on the Oscars, reaching audiences far and wide. Pilobolus consists […]

5 Ways QR Codes Can Transform Posters for the Arts

May 6, 2011


Recently, I have been learning about the power and potential held by QR codes, bar code-like images that can be scanned by smart phones to share information. They are accessed through the use of a QR code scanning application that can be downloaded to smartphones such as the IPhone or Blackberry. On a recent trip to […]